Opinions do not convert.
Tests do.
At Visually I was a CRO strategist for e‑commerce brands, from small businesses to enterprise.
I designed, built, and ran conversion tests across the full range of them.
The same test
in every market.
Not the same result.
The hypothesis: an offer in the cart would make every visit worth more.
The measure was revenue per session, the money each visit produces.
A losing variant did not keep running. It was cut, and the next idea was tested against the winner.
Visually
Product designer
Dorine Berman